Interest in baby Suri only increased when online gossipers alleged that she was a publicity stunt and didn’t actually exist, until her baby photos - taken by Annie Leibovitz - made the cover of Vanity Fair. The only child of Tom Cruise and Katie Holmes was a star from the moment she was born on April 18, 2006: Her official entrance into the world was shrouded in mystery, as Cruise reportedly insisted on a Scientology-approved “silent birth” for Holmes. At the time, there was perhaps no baby more famous than Suri Cruise. “So I had the idea of like, ‘Oh, what if I wrote it from the perspective of one of the kids?’”ĭeciding which celebrity toddler to channel was easy. “I knew that if I wrote it from the perspective of myself, it would just be kind of creepy and mean,” she tells Bustle. There was just one crucial element to figure out. So she started a Tumblr dedicated to the luxurious travails of Hollywood’s youngest paparazzi magnets in 2011. Hagan was amused by the tabloid’s newfound toddler fascination, and she, too, saw the editorial potential.
Photos of Brangelina’s twins Knox and Vivienne Jolie-Pitt graced the cover of People in 2008, as did the announcement of J.Lo’s twins, Maximilian David and Emme Maribel Muñiz. Suddenly, in order to pump more content into their nascent websites, grocery-store-checkout-aisle staples like People and Us Weekly weren’t just covering A-list actors and pop stars but the very tiny, very cute children of said A-list actors and pop stars. Writer Allie Hagan was a twenty-something policy consultant living in Washington, D.C., in the late aughts when she noticed a new trend among her favorite tabloids.
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